GTM Brain
THE GTM OPERATING SYSTEM

Plan your strategies, orchestrate operations and grow your revenue

The strategic copilot that understands your entire GTM operation, designs and orchestrates your growth plays, and turns every result into learning so each front keeps evolving.

Building a new GTM Strategy
Mid-Market pipeline coverage is below target. What should we do?
Mid-Market coverage is at 2.1× (target 3×). The gap is concentrated in accounts with no engagement in the last 30 days. I suggest reactivating these accounts with a 3-touch sequence and reweighting the ICP by maturity.
Go ahead. Log the learning and create the action.
Ask GTM Brain…↑
Assumptions
MQL → opportunity: 22% → 13% in 8 weeks
GTM platforms
41% of MQLs uncontacted for over 72h
Conversations and meetings
GTM Action · AG-12
In progress
Rescue MQLs stalled for over 72h
GTM Strategy: Pipeline recovery
Teams involved
Marketing
Sales
Executions →
2 running
Execution
Marketing
Intent-based reactivation
Meta Ads · intent audience
Reach
48K
Leads
86
Execution
Sales
Stalled MQL follow-up
HubSpot · 126 accounts · email
Replies
14
Meetings
6
KPI · MQL → opportunity
13%
→
18%
Checkpoint
Day 15: above 18%
GTM Strategy target
Coverage 2.1x → 3x in 60 days
Go-to-market team working in an open-plan office
New conversation
Plan, build, and evolve your GTM strategies
Scope
Start here
Plan a new Strategy
Turn a growth hypothesis into a structured GTM Strategy.
Understand your results
Compare planned vs. actual to see what moves each GTM Action.
Analyze the market
See which market moves affect the Strategies in progress.
GTM Brain
Assumptions
2
MQL → opportunity: 22% → 13% in 8 weeks
GTM platforms
41% of MQLs uncontacted for over 72h
Conversations and meetings
GTM Action
AG-12
In progress
Rescue MQLs stalled for over 72h
GTM Strategy: Pipeline recovery
Teams involved
Marketing
Sales
Executions →
2 running
Intent-based reactivation
Marketing
Meta Ads · intent audience
Reach
48K
Leads
86
Stalled MQL follow-up
Sales
HubSpot · 126 accounts · email
Replies
14
Meetings
6
KPI · MQL → opportunity
Checkpoint
13%
→
18%
Day 15: above 18%
GTM Strategy target
Coverage 2.1x → 3x in 60 days
the problem

Siloed tools, data, and teams lead to strategies that don't work.

Leadership picks the next front using each team's own data, but the result comes in weak, with no explanation of what each team did to get there.

Ilustração de dados e áreas fragmentados

Data scattered across teams

Each team has its own number for the same account, and the forecast runs on spreadsheets.

Decisions outside the tools

The tools record and trigger, but where to invest is still decided in spreadsheets and meetings.

Results with no explanation

The number comes in, but no one can point to what drove it, and the learning gets lost.

Shared definitions across teams, a single source of truth.

With Strataflow, every team stays in the tools it already uses. The platform reads the data, processes the strategies, and distributes the Executions, with traceability and results flowing back.

No tool switching and no migration project.

GTM Brain

The copilot that knows your operation's context.

Guided by the Strataflow GTM framework, GTM Brain builds strategies with you, based on shared definitions, targets, and the operation's history.

Sales planning, decisions, and GTM execution on one platform.

Team analyzing data on laptops at a shared table
Pendentes 4 Aceitos 12
Monitoramento de mercado Novoagora
Concorrente oferece migração gratuita para contas Mid-Market
Alta confiança Concorrentes Comercial
Insight há 1 h
Conversão de MQL para oportunidade caiu de 22% para 13%
Severidade alta Pipeline Marketing
Padrão detectado há 3 h
Webinars com CAC 30% abaixo da média do trimestre
Confiança média Eventos Marketing
Feedback há 5 h
3 clientes pediram integração com a planilha de forecast
Impacto médio Atendimento Produto
GTM Brain Sugestão agora
Monitoramento de mercado Alta confiança
Defender contas do ICP em disputa
12 contas do ICP renovam nos próximos 60 dias e o concorrente passou a oferecer migração gratuita. Proteger a base antes de buscar volume novo.
Fonte: Monitoramento 12 contas do ICP em renovação Área: Comercial
Proposta
Objetivo Reter 95% das contas em risco
Público Mid-Market · Head de RevOps
Ações de GTM Outbound · Eventos · Pós-venda
Playbook Defesa de contas
Impacto e prazo
KPI Churn do ICP
Critério Abaixo de 2% no trimestre
Checkpoint Dia 30: 6 de 12 revisadas
Área dona Pós-venda
Aceitar Editar ✕ Rejeitar Evidência: 3 fontes · Ver detalhes
GTM Brain Sugestão há 1 h
Insight Severidade alta
Recuperar a conversão do pipeline
41% dos MQLs ficam mais de 72h sem contato. Primeiro destravar o handoff, depois gerar volume.
Fonte: CRM · Pipeline MQL → oportunidade Área: Marketing
Proposta
Objetivo Voltar a 20% de conversão
Público MQLs Mid-Market
Ações de GTM Resgate de MQL · Nurturing
Playbook Resgate de MQL
Impacto e prazo
KPI MQL → oportunidade
Critério Acima de 18% no dia 15
Checkpoint Dia 15: acima de 18%
Área dona Comercial
Aceitar Editar ✕ Rejeitar Evidência: 2 fontes · Ver detalhes
GTM Brain Sugestão há 3 h
Padrão detectado Confiança média
Escalar webinars para o ICP
Os webinars geraram CAC 30% menor e reuniões com decisores do ICP. Vale ampliar a frequência e o alcance.
Fonte: Mídia · Eventos CAC por canal Área: Marketing
Proposta
Objetivo 40 reuniões no trimestre
Público ICP · Diretores de Vendas
Ações de GTM Webinars · Outbound · Conteúdo
Playbook Webinar para o ICP
Impacto e prazo
KPI CAC por canal
Critério 20% abaixo da média
Checkpoint Dia 30: 20 reuniões
Área dona Marketing
Aceitar Editar ✕ Rejeitar Evidência: 4 fontes · Ver detalhes
GTM Brain Sugestão há 5 h
Feedback Impacto médio
Expandir receita da base
3 contas ativas pediram a mesma integração. Entregar e usar como gatilho de expansão.
Fonte: Pós-venda · Atendimento 3 contas ativas Área: Produto
Proposta
Objetivo +15% de receita da base
Público Clientes ativos · RevOps
Ações de GTM Pós-venda · Eventos
Playbook Expansão de contas
Impacto e prazo
KPI Receita da base
Critério 10 expansões no trimestre
Checkpoint Dia 45: 5 expansões
Área dona Pós-venda
Aceitar Editar ✕ Rejeitar Evidência: 2 fontes · Ver detalhes
GTM BrainSugestãoSuggestion
Insight
Recuperar a conversão do pipelineRecover pipeline conversion

41% dos MQLs ficam mais de 72h sem contato.41% of MQLs go more than 72h without contact.

ObjetivoObjectiveVoltar a 20% de conversãoGet back to 20% conversion
AceitarAcceptEditarEdit

GTM Brain

The AI that tracks the market, competitors, and your operation's performance, and suggests the next GTM Strategy for you to decide.

GTM BrainSugestão
Estratégia de GTM

Expansão em contas enterprise

ObjetivoGerar 40 reuniões qualificadas no trimestre
Aceitar sugestãoEditarAguarda você

GTM Strategies

Every priority becomes a plan with GTM Actions and Playbooks, each with an owner, a target, and success criteria.

Fontes conectadas4 ativas
Plataformas de GTMAtivo
Última sincronizaçãohá 4 min
Registros128.430
Data lake e warehouseAtivo
Última sincronizaçãohá 12 min
Tabelas36

Knowledge

The shared base that connects data from every team, with the GTM Catalog and monitored signals.

Estratégias >Expansão enterpriseExecuções14
IDExecuçãoPrior.Atual.
Em progresso 3+
EX-24Sequência outbound enterpriseAlta3 out
EX-23Revisar playbook de qualificaçãoCrítica3 out
EX-22Reengajar leads sem respostaMédia2 out
A executar 2+
EX-21Mapear contas de médio porteAlta1 out
EX-20Lista de contas do eventoMédia30 set

Executions

Each team works in its own tool, and every Execution stays tied to the plan and flows back into the base.

Strategies tracked from planning to evolution.

Strataflow tracks every action it orchestrates. Results come back for review and impact analysis, then stay in the Knowledge Base to improve the next strategies.

Ação de GTM · AG-12GTM Action · AG-12Em progressoIn progress
Reativar pipeline de contas enterpriseReactivate enterprise account pipeline
Estratégia de GTM: Expansão enterpriseGTM Strategy: Enterprise expansion
MarketingVendasSales
ResultadosResults
Leads86ReuniõesMeetings6
Origem: Meta AdsSource: Meta Ads e HubSpot · agoraand HubSpot · now
EXECUÇÕES ↓EXECUTIONS ↓
ExecuçãoExecutionMarketing
Campanha de anúnciosAd campaign
Inbound · contas enterpriseInbound · enterprise accounts
Meta Ads Manager
Campanha de leadsLead campaign
Instagram
Feed e StoriesFeed and Stories
Facebook
Feed e ReelsFeed and Reels
AlcanceReach48 mil48KCliquesClicks1.920Leads86
ExecuçãoExecutionVendasSales
Acompanhar contas paradas em SQLFollow up on accounts stalled at SQL
24 contas · follow-up por e-mail24 accounts · email follow-up
HubSpot
Sequência de follow-upFollow-up sequence
Follow-up por e-mailEmail follow-up
Contas paradas em SQLAccounts stalled at SQL
RespostasReplies14ReuniõesMeetings6

Built for sales, marketing, and GTM leaders.

Where business and product teams actually work together: same strategy, same context, and each team's contribution visible in the results.

CROs, VPs of Sales, and marketing leaders

Define the GTM Strategy with GTM Brain, with targets, priorities, and success criteria for each front.

GTM Leads and GTM Engineering

Break the strategy down into GTM Actions and connect each one to the team's Playbooks and tools.

RevOps

Maintains shared definitions across teams and makes each team's contribution comparable in one place.

Marketing, sales, and CS

Run Executions in the tools they already use, and the results flow back to whoever decides the strategy.

use cases

Find the right entry point for your operation.

Start by standardizing across teams or by validating a new commercial front, then carry the same criteria to your next growth fronts.

01

RevOps standardization

Marketing, Sales, and CS working from the same RevOps criteria.

02

Validating a new commercial front

A clear way to decide whether a new market is worth scaling.

03

Product rollout and scale

A validated pilot becomes a repeatable operation across markets.

04

Connected multi-segment

Several growth fronts with metrics and criteria you can compare.

The future of GTM, available today.

Bright open office in late-afternoon light with people walking through

GTM Diagnostic

Measure how much your GTM operation drives predictable growth.

A comprehensive, free diagnostic based on the Strataflow revenue scaling methodology.

Platform demo

See how to evolve your company's GTM Strategies.

Get to know Strataflow and see GTM Brain in action, from planning strategies to learning from every cycle.