Coordinated execution of every strategy
Set the alignments and definitions of execution
Define a Project's operational rules and its connected data sources so both are ready before execution starts, resolving cross-team alignment automatically.
Operational rules
Definitions that frame how each team takes part in execution, so everyone knows what they are doing in each Project and why.
Access to information
Connected to the same knowledge base, tools, and teams, Projects run as one, keeping execution fluid and effective.
Define the role of every team involved
Assign teams across Projects, define the channels for each action, and see how much every team is taking on and delivering across the initiatives underway.
Take every initiative from plan to delivery
Build the Playbook for each front, break it down into actions and tasks, and track how much each one consumes and returns in revenue.
Playbooks to execute each strategy
Each Playbook holds the phases, teams, channels, and success criteria of a front, and every action created from it carries that origin on record, keeping day-to-day work tied to the decision behind it.
Tactical actions in full context
Budget, timeframe, channels, funnel stage, owning team, and open risks in a single record, giving everyone the same reading of where execution actually stands.
Tasks to carry out each tactic
Each action is broken into tasks inside the platform, with an owning team, putting into practice the work required to reach the planned results.
Cost and return per action
Budget split across the action's own channels, with spend pace against plan and revenue generated per channel, so you can continue, reallocate, or stop while the action is still running.
Accounts and people reached
The accounts and people each action touches, recorded as execution happens, building the contact history of every customer across the Projects and Programs of the operation.
Coordinated execution across operational tools
The platform automatically distributes task execution to the tools each team operates in, and tracks how the work progresses, with the real status of every front in one place.
Prioritize what actually moves the needle
Every execution carries a declared expectation of results, transforming the team's routine into a queue ordered by impact on project KPIs.
Visible impact on delivery
Every action reaches the team with its target KPI and expected impact, allowing you to choose between competing demands based on which one moves the needle for the project.
AI-defined expectations
The target metric, expected impact, and deadline are defined by the GTM Agent at the moment of creation, using the project's history as a baseline.
Deliverable traceability
Activity returning from the tools is compared against the contribution each action was expected to generate, highlighting the ones with the largest expected movement that have yet to get off the ground.
Understand what sustains Project performance
Track KPIs against targets, read conversion by funnel stage and performance by channel and account, and find out how much of the planned contribution is actually happening.
Project target KPIs
Every KPI tracked against its defined target, with the variation in the period and the gap remaining to the success criteria set in the Playbook.
Conversion by funnel stage
Movement between the stages of the GTM funnel, showing where volume stalls before turning into revenue and how much each stage passes to the next.
Adherence of planned execution
The sum of expected contribution across all Project actions against the share showing real activity, forming the adherence index of the front.
Performance by account and segment
Results by account, segment, and ICP, revealing which profiles respond best to the front underway and which consume effort with little return.
Channels and sources that drive results
Return by channel and source across the entire project, allowing you to reallocate investment to the areas that have already proven results.
Project health in a single index
Project health, execution, funnel, and readiness indices all in one view, with alerts and anomalies flagged as they appear, allowing you to take action while there is still time to correct course.
