Create multiple ICPs and Personas, with criteria and fit scoring. Apply the same profile to any new Program or Project.

Register multiple ideal customer profiles, each with their own criteria and ICP Fit Score.

Describe the role, pain points, and decision criteria for each ICP buyer.

Apply the ICP to a real list of companies and see the fit score for each one.
Register direct and indirect competitors, including their positioning and pricing. Compare them side-by-side and turn gaps into strategic fronts.

Register competitors with their positioning and pricing to see exactly where you stand out.

Turn an identified gap or advantage into a strategic front within a Program.
See the results of each execution in real time. Apply these learnings to the next Project, Program, or product.

Capture market insight and feedback, then turn it into ideas for your next product, service, or action. Link the source, tag, and ICP so anyone on the team can find it.

Let the GTM Agent read relationship, evolution, and forecast signals across every front, and decide the next strategic step.

Each Program carries status, readiness, and risk signals updated automatically. The GTM Agent flags what needs attention first, keeping the Program moving in real time.